Why Your Web Strategy Isn’t Working
There’s a good reason why your campaign’s Internet strategy isn’t working. Or shall I just say…why it’s sucking.
It’s because you are doing the same junk everyone else is doing.
I say all the time that the best part of the Internet is that we share. And I’m not just talking about how we share our lives through Facebook. I’m talking about how we share our jobs. We share what works. We share what fails. We share and share and share and through all that sharing, we get to finely tune strategies and tactics.
The problem is that when we all find something that works well, and we share it, everyone else starts doing it too. Then that really cool something becomes the norm and then it becomes boring. Then it just becomes sucky.
Need an example?
How about Twitter? Now, you know I’m the world’s biggest fan of Twitter when its done right. Unfortunately its hardly ever done right. It’s typically just some canned BS from a campaign operative.
God forbid that operative write something original or even let the candidate tweet for him or herself.
Or even more heinous, actually respond to the people trying to talk to the candidate.
I’ve got a crazy idea for you…one that might just blow your mind!
STOP DOING WHAT EVERYONE ELSE IS DOING!
That’s right, just stop. Like right now. Get wild and crazy. Step outside your comfort zone and do the unthinkable – think outside the box. Get creative. Do something that no one else is doing.
Sure, you might fail. Your second, third, and fourth attempt might fail too. But if you keep trying, eventually you’ll hit on something big and it will pay off.