The Theory of Connectivity (As applied to the Web, of course)
Recently, I have been reading numerous posts and articles on the web about the success or growth of social media resources such as Facebook, MySpace and Blogspot during the 2008 year. So now, the gears in my head are really churning. What’s going to be the thing of 2009? How are all these tools going to work together?
To me, there is one overriding theme.
All of the tools available at the click of your mouse are all about your level of connectivity. When you are at your highest level of connectivity, there is something else you become- active.
There really is something to these social media tools. Actively developing your connection with voters is important because it establishes credibility, likability and interest amongst them. The web tools that build your level of connectivity are Flickr, to show them who you are; Twitter, to tell them what you are doing; Blogs, to tell them what’s on your mind; Video, to let them hear it directly from your mouth and finally, your own website which puts all the pieces together. These individual tools connect you actively to the people you are trying to reach.
Being connected is the best way to start 2009. Don’t believe me? Take it from Mark Zuckerberg (creator of Facebook, connector extraordinaire). Found this on the… want to guess? okay… drum roll…facebook blog just yesterday afternoon.
“Today, we reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria…The full potential of the web is to make the world more open, so everyone has a voice and can share what is important to them. With 150 million voices and counting, we can’t wait for the rest of 2009, and we look forward to offering even more ways for you to connect with the people who matter most.â€
If the connection giants of the web understand that multiple applications and tools further enable people to connect, then we can apply the same tools to our campaigns, businesses and every day lives.
The Theory: Get connected on multiple levels on the web and create activity.