Should you get personal?
“Why Harbison Chickfila better than Main Street? Drive thru and cheaper!”
- SC Representative Nathan Ballentine, 5:40 AM Nov 21st, via Twitter
I’ve been trading emails with a South Carolina State Representative for the past week about a new website and social networking. He’s a little hesitant because he wants to increase his presence on the Internet, but he’s worried about the time commitment.
You know, we often forget that our legislators are citizen-legislators. Most of them have full time jobs and full time families. Truthfully I don’t see how they can balance their family and professional lives with serving in Columbia, constituent services, and community projects. I believe that when going out and attacking them as “status quo politicians†as many bloggers do, we should remember the commitment they have made and the extremely small return on their personal investment.
While trading emails, this State Representative asked, “if I go forward, should I blog and twitter about my personal life or just my political endeavors?â€
The answer – 100% absolutely without a doubt blog and twitter about your personal life.
I believe that elections are only 40% about issues. 60% is about the candidate…the person. It’s about trust, honesty, hard work, and all those personal traits that connect you with the voter. You can’t even get to the issues if you don’t first gain their trust.
Take a look at John McCain and Mitt Romney. Poll after poll showed that Republican primary voters were much more in line with Mitt Romney than John McCain. Many Republicans had issue with McCain’s stances on immigration, values, campaign finance reform, and taxes. But Mitt Romney was labeled as the flip-flopper. Voters didn’t trust him and John McCain was the known commodity. McCain was the straight talking candidate who told you what he believed, whether you liked it or not. In the end Republican voters went with the guy they trusted, not the guy they agreed with.
Now take a look at Representative Nathan Ballentine. Sure, he talks a lot about issues, but he also talks about his kids, his wife, and how much he just paid for gas. He talks about those things that connect us with Nathan the man and not just Nathan the legislator. Agree with him or not, you can’t help but feel some sort of a connection to the guy who talks about how much he craves Chic-Fil-A every morning but knows he shouldn’t eat it.
Besides, talking about personal stuff is a lot more fun and much easier. No, people might not care that you just ate the best hamburger of your life at Five Guys, but they eat at Five Guys too. That’s just one more connection and it took you 15 seconds to post it on Twitter. Getting back to my second paragraph rant, that’s how you balance a new web presence with everything else you are doing.
A quick warning – obviously some things aren’t meant for the web and you should discuss it with your spouse before you start posting personal stuff. It might not be a good idea to post pictures of your children or to talk about where they go to school. That’s between y’all. My wife is extremely cautious about what pictures we post on the web. For example, pictures of me funneling beers while tailgating before a Gamecocks football game are a big no-no.
Oh, and don’t worry about the dumb anonymous comments. They do sting a little more when they’re about personal posts rather than issue based ones. Just realize that idiots will be idiots. Ignore or respond and then move on.
So get personal. It saves time. It connects you to voters. It works.