Not Everything is About Looks, or is it? The Grocery Store Model
A few years ago one of my political friends told me “many Americans get the majority of their news from the trash magazines in the grocery store line.”
I believe that.
But why does it happen?
It happens because it grabs your attention. I’m one of those people who really doesn’t give a dang about the latest Brad and Angelina news, but sometimes its delivered in such a banging way that I can’t help but pick up the magazine and read a few sentences. It’s phenomenal marketing.
Some of this WOW factor is because of the salaciousness of the content, but a great deal is based on delivery. Attention grabbing pictures/graphics paired with straight to the point headlines.
That’s how your website needs to be.
The Model (and we aren’t talking about Bar Rafeali… but something close to her):
Quit beating around the bush. Get straight to point and grab your visitor’s attention with a great headline and stunning picture. This headline is important because the voter will associate that phrase with your name. Put a great picture next to it and they’ll have a mental image as well.
Designers are worth their weight in gold. Seriously. A great designer can help you coordinate the look of your page. Our designer rocks. No, you can’t have her.
Make it sexy but not revealing. Our motto at UTPL is that we hate brochure sites… and this point is right up that alley. We want your website to be informative (ie: with great headline and content) and good looking (ie: with great design, photos, videos, etc). You want your site to keep people coming back to see what’s new. Give a little… and keep ‘em coming back for more.