UTPL

Become an Information Drug Dealer

(cross-posted at wesleydonehue.com)

A few weeks ago, SC House member said to me:

“You know what really gets to me Wesley? We cut taxes by $850 Million in the past four years and nobody cares. Voters demanded property tax cuts and we slashed them by half a billion. They didn’t care. We cut income taxes and eliminated the grocery tax. And still, nobody cared. In response they tossed out a bunch of our guys.”

Yup. That about sums it up.

The voters tossed out a bunch of incumbents because they lost trust in them and felt the need for change. That’s because you aren’t sharing your accomplishments.

In The Blogging Church, Brian Bailey writes:

“Information is a drug. Want proof? How else do you explain our insatiable desire to stay informed? No matter how much news and information we have, we’re constantly searching for more.”

You know the feeling too. It’s why you watch the news. It why the 24-hour news cycle became the 24-hour news cycle. It’s why you always look at those trash magazines in the grocery store line and why you listen to gossip around the Statehouse (or whatever your state capital is called). And it’s why you get up and read the blogs everyday. You want to know everything that’s happening.

Well, so do voters. They want to know what you’re doing – the good and the bad. The problem is that you’re not talking to them and telling them the good stuff you’re doing. You’re letting gossip blogs and the MSM tell the story for you! Big mistake! You just expect the voters to read through the voting records and understand what they’re reading. That’s freakin’ ridiculous!

If you don’t give voters the information you want them to know, they will go get it someone else.

And chances are that somewhere else is going to be an outlet extremely biased against you.

The Internet is cheap, simple, personal, and immediate. At a very low cost you can spread all your positive news minutes after it happens.

Information is a drug and most folks are addicted. It’s your job to feed the addiction. If you don’t, someone else will.