Apples to Oranges: The Persona Driven USP
Today I’m going to give a marketing lesson.
Teacher: What is a Unique Selling Proposition?
Really Smart Student: It’s what sets you apart from the competition. What makes someone want to do business with you and not someone else? How do you get another vote in a close election? How come your lemonade stand makes more money than the one down the block?
It could be argued that there are a few different USP’s. MY personal favorite and the one I’d use most often is the Persona Driven USP. From an article I found on Copyblogger:
“They started with something fairly ordinary (business advice, housekeeping tips) and made it extraordinary through the force of their personality, their passion and their individual expression.”
This is perfect.
“…Made it extraordinary through the force of their personality, their passion and their individual expression…”
I love that.
I love making things different, memorable, fun, special and unique.
Happily, its what we do here at UTPL…giving our clients, friends, readers, politicos, followers, the tools to let their personas be their USP on the web.
Your website can be completely ordinary. But no one will like it. No one will go to it. No one will know who you really are. But, by using new tools like Twitter, Facebook, videos, blogs, FlickR,… etc you have the perfect opportunity to show your true personality and what you are truly passionate about.
Just like how I wrote a brief blog about running and blogging (Ive got a 10k in less than 2 weeks) and why Wesley Donehue may blog about his favorite albums. These things may not mean much when you first stumble upon them, but they do one thing- teach you about the person who’s site your are visiting. You wouldn’t be there if you weren’t curious in the first place.
So, I encourage you to analyze the message you are sending out on your website. How much of your personality, shines through? What does your USP say?