Extreme Makeover: SCGOP Edition
By now you probably know that I’ve been recruited by Chairman Karen Floyd to help ramp up Internet outreach for the South Carolina Republican Party.
I told you in the past that its a lot of fun working with Senator DeMint, because as a former marketing guru, he really gets communication strategy and the impact of new technology in delivering a message and recruiting supporters. Karen Floyd is the same way. She understands messaging and how the Internet is being used to reshape everything we do. Even more important, like Senator DeMint, Karen knows that we have the right message to resonate with online activists. We just have to get that message in front of the right people and launch the tools to bring them into the fold.
That’s what we’re doing now at the SCGOP.
Here’s a quick video I shot with my web cam for the new SCGOP website.